Creating iOS apps starts with clarity: identifying the target users, the core purpose of the app, and the scenarios to be addressed in the initial release. A thorough discovery phase clarifies the MVP scope, guides the choice of architecture, and helps avoid features that look impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across different iPhone models and iOS versions. Consistent navigation patterns, robust state management, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable scaling after the App Store launch.